We were inspired by these details and references and cast a modern lens on the design to consider what fans today and in the future want to see. Studio Tour London, and the interpretation around the visual language in the movies. “From a visual perspective - it’s the movies - the wonderful sets created by Stuart Craig - the famed production designer and Warner Bros. based brand experience agency who helped bring the Harry Potter New York store to life, said: On the design of the store, Siu-Lan Choi, creative director at Household a U.K. Surrounded by giant barrels of Butterbeer and a cascade of almost one thousand “floating" bottles (with labels designed by graphic designers MinaLima), fans can spot Butterbeer flowing through pipes above them. One of the most exciting parts of the store for fans is the Butterbeer Bar, where fans can pick up a Butterbeer either bottled or on draught. Butterbeer Bar at Harry Potter New York Harry Potter New York
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